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NAMM Show 2019

 
We just returned from the NAMM Show 2019 in Anaheim where we presented our product range with a strong focus on the fun of modular synthesizers.
We brought eight different stations equipped with a mix of various brands with us, visitors were able to sit down and listen on headphones. Our goal was to engage the audience rather than being a marketing machine for news since most brands told us: we will show our new stuff at Superbooth.
 
Nearly all of our brands were represented in the systems which we had arranged according to our personal taste. This way individual and different ways of making music could be represented. It was also quite interesting to let the visitors do their thing and watch them enjoy patching. Klangforschung for sure.
 
Some visitors stayed at our booth for hours and wanted to try out all the stations, some kept returning on several days. The joy of experimenting was great and you could see that on their faces. Here are a few pictures taken by Tom Koerting, our product expert, who perfectly captured the magic of this experience.
 
We are already looking forward to the next year!
 
The Alex4 Team
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